7 Simple Secrets to Totally Rock Your Online Drive

Here are 7 simple secrets to making your drive a success.

  1. Put a story on your Drive Page
    Tell the world what you’re going to do with the donations, how they will help. People like to be a part of something, and they hear “donate” all day long. Give them a reason they can’t deny to donate to your drive. It doesn’t have to be extensive, just a quick why.

  2. Use a Great Picture!
    Not everyone reads as closely as we would always like, so give them something they can't look away from. The image you pick will also become the face of your drive as it is the image that YouGiveGoods displays on the Explore page, the "Share This" email, and anytime someone uses your social media buttons.

  3. Comment/Update
    Comment or post updates throughout your drive. Others will do the same once they see you doing it. The more updated your page looks, the more people will want to be a part of it.

  4. Schedule updates on Facebook
    Here’s a great tutorial on how to do this. Just once, go through and schedule various posts about your drive. That way you don’t have to remember to do this again in the future, and people will be reminded to donate throughout the drive

  5. Send weekly emails
    Emails can be as involved as you want them to be. At their easiest, go to your drive page and click the "share this" located under your goal information. Just add in your list of emails (without spaces), and hit submit. You're done!

  6. Keep all your communication personal
    Tell your supporters about yourself and your team. Why you’re doing this, why you love this particular charity. It’s simply human nature to support things that are “real”.

  7. Enjoy!
    Have fun with this! It is fun, we’re raising goods to help our communities. If there’s something you want to try, but don’t know how — contact us. We’ll be happy to help you figure it out.

We Were Part of a #GivingTuesday Webinar

I took part in a #GivingTuesday webinar today. As you can imagine, it was so much fun, and all the panelists were so wonderful, that I had to share it with you. For my bit I spend time discussing how when you should tailor your #GivingTuesday incentive program to what goals you want to get across. I also dropped what this year's YouGiveGoods program will be. Hint: it's very different that other years!

Do feel free to reach out to me if you have any questions.