Corporations Make an Impact on #GivingTuesday

#GivingTuesday is a global giving movement which has grown in leaps and bounds since its inception in 2012. Hundreds of companies from around the world representing every industry have taken part in #GivingTuesday. With the holidays approaching, a corporate #GivingTuesday campaign can help build a sense of community within the company and increase employee engagement.

Although the date, November 29, is quickly approaching, there's still time to get your company involved. Your employees will appreciate the ability to take part in this nationally recognized movement and make a larger impact as part of your corporate campaign.

Tips for your corporate #GivingTuesday campaign

1) Kick-off on #GivingTuesday. Begin a 2 - 4 week corporate campaign raising goods or funds for a local nonprofit organization. Since time is of the essence, a YouGiveGoods online drive is a great option since YouGiveGoods handles the digital campaign set up and all the drive logistics for you. See how Baxter kicked off their holiday giving campaign on #GivingTuesday 2015 which supported multiple causes and charities across the country (and offered a matching gift, but more about that later). And, remember to register your campaign with givingtuesday.org.

2) Utilize social media. #GivingTuesday is a movement built on social media. Be a part of it all by creating a hashtag for employees to follow and use in addition to #GivingTuesday. Post throughout the day. Include updates on the campaign's progress, call out employees who have shown extra effort, and share details of #GivingTuesday's global campaign so employees can recognize the scope of the movement and be proud of their participation. Check out the great digital and social media toolkit provided by givingtuesday.org.

3) Include online shopping in your campaign. #GivingTuesday follows the massive shopping days of Black Friday and Cyber Monday. Employees will be spending a lot of time shopping. Offering the opportunity to shop for a good cause is a fun way to encourage employee engagement. Online shopping allows all employees, including off-site, part-time and consulting employees to take part. Besides convenience, another benefit of an online drive versus a traditional, collection box drive is that employees can track results in real-time, and management can track results and engagement down to the number of donors, items purchased, pounds raised and retail value. The benefits of an online drive make it a clear choice for corporate social responsibility programs.

4) Offer a matching gift on #GivingTuesday. The matching gift accomplishes a number of goals. First, it is a great incentive for employees to participate as the match makes their donation go even further. Second, it shows corporate support of the program. And third, it creates a sense of excitement around the day and around the campaign.

5) Have an on-site event on #GivingTuesday. Invite a representative from your selected nonprofit organization to speak about the community's needs, their programs, and the projected impact of your drive. Or, seek out some employees to speak about their favorite local charities, the causes close to their hearts and their volunteering experiences. Then encourage an open discussion and create a list of suggested corporate social responsibility programs for the future. Order in some pizza and cookies and call it a #GivingTuesday celebration! Be sure to set up a table where employees can make a purchase or donation for your #GivingTuesday campaign.

6) Offer a #GivingTuesday participation gift. This is a global movement. Let your employees get some recognition from peers, family and friends by offering them a small gift for their participation. Think "I gave on #GivingTuesday" buttons, stickers or t-shirts. (Run a YouGiveGoods drive and we will provide you with "I gave on #GivingTuesday" rubber bracelets.)

7) #GivingTuesday thank you and wrap up. Employees and management alike will be interested in the results of the corporate campaign. Release as much information about the day's work as possible. Share results with the recipient nonprofit and ask if they have a message for you to share with employees. Finally be sure to thank every participant. From the person who helped set up a table, to the person who made the largest donation, everyone who contributed to the success of your campaign should receive a thank you.

Companies of all sizes have embraced the idea of being good corporate citizens and have established their own unique corporate social responsibility programs. By not missing out on the #GivingTuesday movement you show employees, consumers and the community that your company is fully invested in corporate philanthropy and community involvement.

Now, it's time to get planning. Good luck on your 2016 corporate #GivingTuesday campaign.

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