Service, Duty, Compassion: The MLK Way

A Timeless Message

“Life’s most persistent and urgent question is, ‘What are you doing for others?’”

At YouGiveGoods, we are excited to celebrate Martin Luther King Jr. Day of Service, which falls on January 19 this year.

Nearly half a decade ago, Martin Luther King, Jr. electrified the nation with his message of unity, peace, and love. His vision of an America as one of purposeful freedom for all individuals was transformative, a vision that leapt social barriers such as age, race, and geography.

The spiritual timelessness of his message is why we celebrate, along with the nation, every third Monday in January, Martin Luther King, Jr. Day; a federal holiday that marks his birthday, and officially observed as the only national day of service.

MLK Day As Catalyst for Action

The day is a call to action that encourages individuals from all backgrounds to work together to solve our nation’s most pressing social problems. As part of United We Serve, the President’s national call to service initiative, the holiday every year moves us closer towards Dr. King’s vision of a “Beloved Community”, one empowering community act at a time.

For Dr. King, the practice of service to one’s community is not a suggestion, but a moral imperative, linked to ideas of justice and duty. His principles of nonviolence were empowered by his belief in human potential; and his conviction that we are all ultimately neighbors, and so, beholden to giving back — to each other, and to the institutions that sustain our larger community.

Service, Our Core Value

Why does this holiday speak especially to us at YouGiveGoods? Service is at the heart of our mission. The idea of duty to and compassion for one’s neighbor is the exact sentiment that inspired the founding of our company years ago.

For us, facilitating the raising and delivery of tangible goods to charities, is about shoring up the heroes of our communities — food pantries, soup kitchens, homeless shelters, animal shelters, and other organizations that support our neediest.

We firmly believe that by strengthening our community’s institutions whose mission is to care for our neediest, we can in turn multiply the reach of their impact.

Increased resources in the form of needed tangible goods, from fresh vegetables to cold-weather items like gloves, means more served; and even one more served makes an impact in the community. Finally, when tangible goods are supplied to the charity, resources are freed up to provide even more services.

Answer the Call to Action

So for MLK Day this January 19th, we invite you to join us and others across America in giving back to a cause closest to your heart. Learn more about the campaign. Use an online drive to guide your giving efforts to a charity, or to supplement your existing activities for MLK Day.

Find a way to serve your community, however small: your neighbors will thank you for it.

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