Two CSR Conferences, One Common Challenge

We are feeling very invigorated after attending two great conferences in March. We love taking a step back from our daily operations and connecting with the people and organizations that we aim to serve with our online drive system. Tapping into the needs, frustrations and new opportunities of corporate social responsibility and giving professionals has been the impetus for us to change, expand and improve YouGiveGoods year after year.

Corporate social responsibility

Interestingly, one common challenge resonated throughout both conferences: how to create programs that are mutually beneficial for the nonprofit and the corporation and that truly meet both of their needs. Corporations ultimately want to offer creative, rewarding engagement opportunities for their employees that are accessible to all, regardless of their location. Nonprofits aim to provide the maximum amount and highest quality of services to their populations. These two goals don’t always make for a seamless relationship.

Nonprofits welcome the support of corporations but not if they feel the relationship is one-sided. YouGiveGoods is uniquely positioned to understand both sides and be able to offer solutions to all members of any giving event – the employee participants and donors, the nonprofit and the corporation. YouGiveGoods works with corporations and nonprofits every day and are well versed in the disparate needs of each group. We work as a conduit between these worlds and offer a platform that is measurable, simple and inclusive of all employees and a service that caters to the tangible needs of the nonprofit. And, we keep expanding our technology to meet the changing needs of this growing field. For example, our latest offering is a new, free mobile checkout app that makes purchasing on YGG drives faster than ever. Our corporate partners can’t get enough of this easy-to-use, hassle-free system for supporting their favorite charity.

So, how did these insights come to light? Let’s give credit where credit is due and talk about our first conference, the ACCP (Association of Corporate Contributions Professionals) in sunny San Diego, CA. Attendees here were enthusiastic, knowledgeable Corporate Social Responsibility executives looking to share common stumbling blocks, solutions, successes and innovations. Topics of discussion included increasing employee engagement, utilizing technology, and methods for measurement and reporting of the positive social impact businesses are making in communities everywhere. We met some amazing people that we look forward to working with in the future. We’ll definitely be signing up for next year’s ACCP conference in San Antonio, Texas.

Next we were off to Charities@Work in the heart of New York City. Here we mingled with more movers and shakers of the CSR and nonprofit world. We are always inspired by the good that gets done daily by this group and this conference reminds us that all that good takes a lot of elbow grease. These professionals were on the lookout for innovations that could help them expand their employee engagement opportunities and function as efficiently as possible while still meeting the needs of their nonprofit partners, and not “painting the same wall seven times.” They were in search of keys to creating lasting and mutually beneficial relationships with nonprofit partners all over the world.

The lively exchange of ideas at these conferences was energizing. YouGiveGoods drive system continues to be well received by both groups. We are listening closely and adding new features and improvements to meet your evolving needs. We were reminded again of how much we love what we do. Thanks ACCP and Charities@Work – see you next year!

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