FOR IMMEDIATE RELEASE
Mendham, NJ -- #GivingTuesday 2018, November 27 this year, is quickly approaching. Falling annually on the Tuesday after Thanksgiving and on the heels of the frenzied shopping days of Black Friday and Cyber Monday, #GivingTuesday is a global giving movement which designates this day as one to “help others through the gift of your time, donations, goods or your voice.” In 2017, only the sixth year of the event, #GivingTuesday raised $274 million for charities across the United States.
YouGiveGoods, the innovative giving platform dedicated to delivering brand-new, donated items to people (and pets) in need all across the country, is celebrating #GivingTuesday with a special offer. On November 27 all goods donations of $50+ purchased on the site will earn a 10% cash gift from YouGiveGoods to the selected charity. YouGiveGoods hopes that the additional cash gift will encourage potential donors to be a part of #GivingTuesday with a donation of most-needed goods to charity.
“People love the simplicity and transparency of purchasing goods for donation online,” YouGiveGoods president, Lisa Tomasi, explains. “Around the holidays we are in the mode of gift-giving and YouGiveGoods enables you to give a real gift, whether it be a coat, a toy, socks, blanket or even diapers or food, to a stranger in need. These tangible gifts are a very personal and warm expression of caring this time of year.”
YouGiveGoods has been working to get goods to those in need since its inception in 2011. Companies have discovered that YouGiveGoods is a great addition to their CSR program. YouGiveGoods adds value by providing a free service to engage employees in meaningful, trackable, impactful giving. Companies such as Aetna, Northrop Grumman, and Fidelity Investments have run successful national campaigns serving their corporate missions while allowing individual offices to support the local charity of their choice.
Finally, it’s important to remember that while #GivingTuesday is a momentous day of giving it is meant to be about more than just the single day. #GivingTuesday marks the kick off to the charitable giving season. An astounding 30% of total annual philanthropic giving is done in December. Therefore, if donations fall short in December, nonprofits have reason to be concerned about their operations for the entire following year.
YouGiveGoods believes that when you make it easier to give, more people will give. And the added incentive of an additional cash gift on #GivingTuesday should help kick off the giving season with a bang.